Turning a WordPress error into an opportunity with a custom 404 page

Unfortunately, the vast majority of website designers and operators view the 404 error, which occurs when a page is not found, as a dead end.

This page is often given a simple message that just states merely, “Sorry! There’s nothing here.” With WordPress, however, there absolutely can be something there when a user navigates to a page that is no longer there, has moved, or has been deleted.

The unique setup of pages and templates within the Dashboard allows this page to be as dynamic as any other page within the WordPress ecosystem.

Don’t let a drab and unhelpful 404 page be the end of a user’s journey through your website. Instead, turn it into an opportunity for further reading, redirection to the content a user may have been looking for, or a suggestion of where to go when the website’s navigation offers no obvious answers.

It’s time to create a 404 error page using the WordPress Dashboard

Installing a WordPress theme can be a hodgepodge effort, where some pages are included and others were left out of the template for reasons of expedience or other considerations. The 404 error page seems to be one which is not consistently included in every WordPress theme, and some custom design authors even leave it out of their own, self-designed website interfaces. That means that a good number of users will have to create their own 404 error page before they can add content and redirect users to a site’s best features.

Creating a 404 error page is generally done using FTP to create the initial PHP file that will contain basic theme code. It can then be edited using built-in tools contained within the WordPress Dashboard itself. To create a 404 error page for a theme that simply does not have one at all, open up an FTP client and navigate to the theme’s main directory. This can typically be found by navigating through the following site path:

/public_html/wp-content/themes/YOUR-THEME